Writer and Digital Content Consultant.
CV
Professional Summary
With over 10 years of hands-on experience in content creation and copywriting, I have honed my skills across diverse platforms, demographics, and objectives. My expertise lies in understanding the target audience and delivering adaptable, impactful content for the audience and aligns with clients' goals. I thrive in collaborative team environments and have been consistently recognized for my strong work ethic, dedication to quality, and ability to meet expectations. Whether crafting engaging copy or creating digital marketing strategies, I bring a results-driven approach to every project.
Work Experience
September 2024 - Present
Content Manager - Jones Group
I specialize in creating and executing impactful content strategies that drive measurable growth. I successfully scaled website traffic from 100 to 1,000 monthly visitors in just 8 months, with blog-driven traffic surging from 3% to 72% of total visitors through optimized blog strategies and advanced SEO practices. By implementing targeted content campaigns and multi-channel marketing, I doubled organic lead generation for Jones Asset Management. I also led the launch of the Jones RecruitZo brand, achieving 9,000 social media followers within 6 months without advertising costs. For Jones Elite Logistics, I enhanced brand segmentation by developing distinct B2B and B2C identities, strengthening market presence while retaining the existing follower base. With expertise in content strategy, social media management, and brand development, I deliver tailored solutions that elevate engagement, improve visibility, and drive business success.
October 2023 - Aug 2024
Content Manager - Karle Infra Pvt Ltd
Helping in the formation of the Marketing and Content Teams, with setting up organisational processes and standard operating procedures. Setting up production pipelines, and contributing to revamping of website and digital presence. Evaluating targets, setting up ROI expectations on Ad Spends, working with the upper management to develop a brand voice, improving efficiency of the content production and setting a standard for content quality that represents the brand.
August 2021 - September 2023
Consultant Content Specialist
Extensive experience includes building and guiding marketing and content teams, setting up organizational processes, production pipelines, and standard operating procedures. Responsibilities have included revamping websites, enhancing digital presence, establishing ROI expectations on ad spends, and collaborating with upper management to define brand voice and improve content production efficiency. Freelancing projects span diverse industries such as IT, SaaS, education, Web3, and crypto gaming, delivering copywriting, content strategy, and SEO-driven solutions for social media and other platforms.
Sep 2020 - Aug 2021
Content Quality Control Specialist - Trupp Global Technologies
Responsible for the quality and authenticity of the content for the client "Crunchbase" in the Venture Capital and Start-up Eco-System across the world, ensuring that the content meets the client's standards both in its presentation, messaging, and authenticity of the sources for the information. Ensure the content for the new profiles being added on the platform meet all the necessary requirements and are presented in a short and crisp manner for the end user.
Feb 2019 - Mar 2020
Assistant Manager – Content and Communications
Chaitanya India Fin Credit Pvt Ltd
Led the newly formed Content & Communications Department with key responsibilities to increase the information exchange between the many teams within the company spread across the country, using instructional videos, teleconference set up, virtual town halls, newsletters, social media and more. Helped HR Training teams in preparing video instruction modules for their training program of new staff and up-skill seminars of existing employees.
Interviewed key personnel for testimonials, instituted the culture of accepting video as a tool to welcome the fresh employees and help them understand the work culture. Used video as a tool for brand identity on social media.
Established the idea of having an all company staff town-hall by using broadcasting tools and video streaming techniques to reach even the most remote branches of the company. Ideated, Scripted, and animated short informative clips to be shared on WhatsApp among the remote village public about the advantages of formal banking systems and financial inclusion.
Developed the new website from ground up, (including the photographs on the website) to include strategic, marketing & statutory necessities and give the best presentation for prospective customers, investors, and regulators. Prepared the Annual Report of the company that is presented to RBI, SEBI, Shareholders and Partners of the company.
Established the ground rules for the Social Media presence of the company across all media, based on key branding requirements and
feedback using Google Analytics and other Social Media performance tracking tools.
Aug 2017 - Jan 2019
Content Writer - Prime Focus Technologies
Worked with the streaming wing of the Viacom18 Network "voot.com" as the client, in converting their broadcast content to be streaming ready, establishing the key storylines to highlight, episodic titles, social media readiness, thumbnail preparation to increase click rates, SEO optimised content and metadata. Wrote descriptions improving SEO for the video content, giving concise and valuable messaging to generate interest about the episode and improve clicks.
Received Excelsior Extra Punch Award for turning around an extremely time sensitive unexpected increase in the workload. (live telecast of celebrity cricket tournament was made 'Streaming Ready' the next day).
Sep 2016 - May 2017
Assistant Director -Feature Film and Ad Film
Director for the Background Action of the feature film. Led the Casting Department for secondary actors and background actors for the entire feature. was key member is script checking, storyboarding, editing promotional material, on set and pre-production photoshoot, assistant to the on-set script supervisor, coordination with the camera team and set designer. Assisted the coordination for makeup and costuming team.
Skills
Content Strategy Content Writing Campaign Management Branding
Social Media Video Content Photography Cinematography Editing
Interests
I take great pride in my reading habit and have a healthy collection of books in fiction, fantasy, history and comics.
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Along with this I try to full fill my thirst to learn new things by learning music and dance. And to keep my sanity alive, I go on long motorcycle rides and travel to new places, experience different culture, learn local legends and love to interact with various sections of the vast wide world.